Ted Baker is one of the fastest-growing lifestyle brands in the UK. From the beginning, they’ve had a very clear, unswerving focus on quality and attention-to-detail, all delivered with a quirky sense of humour. So much so that the first stores used to provide a laundry service for every shirt purchased – something that gained them the title of ‘No Ordinary Designer Label’.
As you would expect, the approach to marketing the brand remains the same as it was from day one – primarily by word of mouth and out-of-the-ordinary marketing. What other brand would give away stuffing at Christmas or a can of chocolate bunny hotpot for Easter? Ted Baker remains one of the only brands to be built into an international designer label without an advertising campaign.
Tedbaker.com offers menswear, womenswear, footwear, accessories and homeware. The website is supported by weekly e-newsletters to the Ted Baker customer base, as well as further communications on Ted’s Blog, Facebook, Twitter, Instagram and YouTube.
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